If there’s something the kids on TikTok love, it’s taking brands millennials have actually adored for ages and acting as though they’ve just found the hottest new thing no one has ever seen before. Normally, this upsets me, but not when it comes to Gen Z’s newfound obsession with Longchamp. The brand is so great, I’m happy to let them think they’re the ones that put it on the map. However why precisely is Longchamp in the spotlight as soon as again?
When Did Longchamp Become Popular?
For much of us, an obsession with Longchamp drew back in high school or college, when the coolest of cool ladies swapped their knapsacks for Le Pliage carries in every color under the sun. Cramming these totes full of books may not have actually been useful, however it didn’t take long for me to ask my mother to acquire me the ultimate status sign: A black Le Pliage tote with a black deal with and all-black hardware. Swoon.
Fast-forward a little under a years, and I just recently found myself buying my second-ever Longchamp Le Pliage. And undoubtedly, it might not have been on my radar as a summer 2023 staple had Gen Z not been so fixated on the Le Pliage’s little sibling style, the Le Pliage Pouch.
” I’ve been loving my Longchamp Le Pliage due to the fact that it’s the most resilient bag I’ve ever utilized. I never ever have to worry about it getting damaged and you can’t beat the spaciousness,” says content developer Soraya Raji, who admits that her TikTok feed affected her to buy the bag.
Why Is Longchamp Trending Now?
Of course, some will argue that it’s ridiculous to declare Longchamp “in” once again when numerous believe it was never “out.” “I don’t think Longchamp ever went out of design in Europe,” explains content developer Mallory Kugler Goldman. “Europeans seem to always understand what’s finest … On a current journey to Spain, they were everywhere, so I discovered myself in the stores trying to hound the sold-out styles.”
Trendalytics reports a 28% increase in typical weekly look for the brand in comparison to this time last year. This Le Pliage renaissance is undoubtedly what put Longchamp back on the map, however I ‘d argue it also has something to do with the younger generation coming to terms with the truth that they can not (and certainly should not) spend lavishly on every high-end pattern piece they fall for– no matter how viral it ends up being.
” I definitely adore the wide variety of classic styles and color options Longchamp offers,” states YouMe Lin, content creator and Founder of Cloud Studio. “They handle to maintain that touch of high-end, while still being friendly to various spending plans. I’m hooked on their Le Pliage lugs, Roseau, and Box-Trot collections, because I’m a huge fan of timeless yet flexible shapes that make assembling looks a breeze.”
Certainly, its Longchamp’s unique reputation for truly affordable luxury choices that draws in shoppers sick of spending lavishly for the exact same quality. The Goyard Saint Louis PM Tote is a comparable design to the Le Pliage, frequently identified on TikTok, however its large cost of over $1000 for resin-coated linen has motivated many consumers to choose dupes rather, courtesy of Canal Street and sites like DHGate. Longchamp’s lug offers an option to those who do not register for fool culture: It’s a comparable silhouette, serves the same function, and still feels more luxe than your normal canvas carry.
” I believe Longchamp is reclaiming its It status by perfectly delivering what today’s customers desire,” states Lin. “A perfect mix of status, design, quality, and ease of access that appeals to a varied variety of age groups.”
The Best Longhchamp Bags
Obviously, the brand name has a lot more to use than simply canvas totes, including Lin’s aforementioned leather favorites and our top picks below. If you don’t know where to start, the timeless Le Pliage is an ageless option.
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